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Strategy

Radisson Group

Client Radisson Hotel Group
Year 2021
Industry Hospitality
Radisson Hotel Group is one of the world's largest and most dynamic hotel groups with nine distinctive hotel brands. The project mission was to create a communications strategy that improves employee engagement and performance in 1,600 hotels worldwide.
About Project

About Project

Radisson Hotel Group needed a new approach to connect, a digital publication that would improve engagement with colleagues inside the hotel group.

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PROJECT GOALS

Radisson Hotel Group was looking for a solution to improve the communication flow between people inside the organization. Top management was searching for an agency that can implement a new newsletter strategy into the main employee channel.

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FINALIZE PROJECT

We created a new communication strategy that was honest, authentic, and accessible to everyone, including those who are hard-to-reach or time poor. Newsletter opening rate improved up to 82%.