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Strategy

Sergey Makhno

Client SERGEY MAKHNO
Year 2020
Industry Interior
Sergey Makhno is a Ukrainian interior, product and architectural studio. Since 2003, they have been creating projects intertwining Ukrainian traditions, world trends and the Japanese philosophy of wabi-sabi, the forces of nature, human talent and architectural mind. They have completed over 600 projects in 21 countries.
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PROJECT GOALS

Sergey Makhno's team approached with a simple question: people, can you help us impress the European market? They didn't wait too long until they got the answer.

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ABOUT PROJECT

We approached the project very calmly because we had full support on the client's side in content production.

Our business analyst worked with Sergey's team for a month to come up with real information. We launched a new digital strategy which was a real surprise for a client. They didn't expect analysis will last longer, and at the end, the results amazed the whole team. Digital campaign was launched on social and digital PR channels.

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Final Approach

Final Approach

Our objective for an EU market was to drive conversions and improve search visibility. During the campaign, ad angles were adjusted and new audiences were tested to bring new customers into the sales funnel. Sergey Makhno has grown in sales by 450%.